Marketing & Technology

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At Parks, we are constantly creating and improving our systems so you can reach more buyers, sellers, and prospective clients with streamlined ease and one-click efficiencies.

 

Marketing 

Marketing yourself or a home means so much more than a sign in the front yard, MLS listings, and open houses. Our in-house marketing team and onsite office coordinators bring innovative ideas to help you focus your resources on activities and timesaving tools that make it easier for you to build new relationships and stay connected with past clients. There is nothing more important than consistently staying in touch.

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Building a Brand

A compelling corporate identity is important to Parks. It provides a unified and consistent image which will visibly distinguish and strengthen the value of our brand, and your brand, to the public. Our marketing team has developed easy-to-follow guidelines and provided tools and resources that will help you stand out in our market, plus keep you compliant as a REALTOR®.

Full-Service & In-House

Our marketing team consists of a Director, Marketing Coordinators, Graphic Designers, and a Multimedia Coordinator, plus on site staff in many of our offices. Together we create the materials and resources that make your life as an agent easier. Reach out to us for one-on-one consultations, custom graphic designs that will set you apart, or get your complementary headshot taken during one of our Headshot Happy Hours. We’re here to help.

A Suite of Marketing Materials

We want you to have all the resources you need right at your fingertips, so we’ve created materials and sourced content for you to use for everything from listing appointments to social media. These include, but are not limited to:

Buyer & Seller Guides

Monthly Market Updates

Monthly Newsletters

Monthly Community Focused Updates

Regularly Updated Social Media Graphics

GAME CHANGER: We also have a program called Marketing Touchpoints to assist you in sending collateral each month, both digital and print mailers. Just let us know who you’d like to keep in touch with, sit back, and let us handle the rest.

 

Marketing RESOURCES

Marketing is no longer limited to print mailers. We’re constantly working to make your marketing more efficient and to keep you ahead of the trends. Check our our lineup of tools currently in use:

Print on Demand Template Site

Boost Advertising Tool

LOLO Gift Program

Social Suite

Luxury Portfolio Magazine

Email Marketing

Technology

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Agent Website

Provide your clients with a professional looking resource for the most current information on listings, your expertise and specialties, and top-notch customer service. Our agent websites are fully responsive on all desktops, phones, and tablets.

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Parksathome.com

Our website provides consumers with a responsive resource to learn about properties and communities, showcasing why our agents are experts, plus their readiness to provide the best service in the industry.

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Mobile App

The Parks App is branded with your information and takes your clients’ home search on the go.

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Template Site

This tool offers you 24/7 access to create your own marketing pieces that fit brand style guidelines, can be quickly printed at home, and costs you nothing in design fees.

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Tools

 
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listing syndication

Reach the far corners of the internet. Each of your listings will be posted to hundreds of national websites plus thousands of international websites through our partnership with LeadingRE. Luxury listings also get prime presence on luxuryportfolio.com.

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Trendgraphix

Trendgraphix provides access to accurate local market data, helping showcase you as a real estate market expert. Use this tool to prepare listing presentations or to stay up to date on your region for casual conversations that may lead to serious sales.

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crm

Parks CRM was developed to give you an easy way to manage your database and effectively reach your clients through various marketing efforts. Through the CRM you can send monthly newsletters and manage your drip campaigns to showcase your expertise. 

 
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Dotloop

This industry-leading transaction management platform, which connects everything necessary to complete a real estate transaction, is a complementary tool for agents on behalf of the company. 

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buyside

Your Home Valuation Site (HVS) from Buyside is a great tool to generate and capture seller leads. Buyside helps you close deals quicker by identifying matching buyers and listings from across your brokerage network!