6 Amazing Real Estate Instagram Accounts to Inspire You

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The marketing team at Parks often gets asked, "Ok, I created an business Instagram, now what do I post??" Instagram can be a trickier media platform just because everything is visual. However, there really couldn't be a better platform for agents! All your gorgeous listings are perfect for your Instagram account.

To help you find inspiration and new ideas, we've compiled a list of some of the best of the best on Instagram! All these accounts are outside of our market and hold new and fresh ideas. Let us know which one is your favorite!


1. The_Real_Houses_of_IG

Kate Runson transitioned from her job in finance to an incredibly successful real estate and design career. While a non-traditional path, her 1.8 million Instagram followers love her! She posts pictures of gorgeous homes as well as creative options such as "Choose this or that" style design posts. 

2. DustyJBaker

This California based REALTOR® offers a good mix of business and personal info on his Instagram. If you prefer to be more personally engaged on this platform, he is a great inspiration as to how to moderate business posts with family and friends. He also has a good eye for managing the amount of text he uses on his pages!

3. ChadCarroll

If you dream of living by the beach, then you'll love this account! Miami based, Chad Carroll has a great eye for color scheme and uses a mixture of single photo, multi photo, and videos on his page. Plus, the homes are just gorgeous! 

4. SalernoRealEstate

We're headed all the way to Toronto to take a peek at this amazing Instagram account! Mark Salerno has a really consistent feed. He almost exclusively posts exterior home shots with lots of images to swipe through. His regular prescence and identifiability has led 26.1k people to follow his page. 

5. Stage2Prop

While technically a renovation account, there is a lot to be learned from Colin and Tyler! They have really mastered the art of behind-the-scenes photos. Followers love feeling let in on the home process and seeing unique looks at our business. Invite them in by posting before and afters or the nitty gritty of your job and tagging them!

6. JoyceReyRealEstate

Joyce Rey is a top producers out of Southern California and her Instagram shows it! She mixes home pictures with videos and scenic shots. When she visits a listing, she often takes photos of the gorgous views or something surrounding the property and shows that off! With 51.2k followers, it's working!

Parks Realty